ASPECTS OF A BRAND 2

IDENTITY





















GIVING AN IDENTITY IN CHALLENGING TIMES


IDENTITY


What makes you now special is that you
become a shaper when you develop a brand.
With a brand you take part in shaping a
society with your ideas, inputs of adverts,
also with your brand values.

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BEING A PART


Something is going on in your life. A
process started. You belong to something new,
you contribute to it, you shape a bigger
project with your ideas, your energy
and creativity.


BEING A MEMBER


When people work together synergy effects
take place. You learn from others, they might
learn from you, a process is running. You
will learn that some techniques can be
applied to several projects at the same
time


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BEING A CITIZEN


You finally arrived in your society as a
contributing valued member with all rights
and duties.