ABOUT
YOUR IDEAS
YOUR DREAMS
YOUR VISIONS MATTER
SHAPING FUTURE WITH BRANDS
A ROADMAP TO LOCAL
MICRO BRAND PARKS
1 EXHIBITION POSTER TEMPLATE
2 TEACHINGS
DIGITAL IMAGING
SOFTWARE
AFFINITY PHOTO
At the beginning people learn the Digital Imaging software Affinity Photo, a transferable skill for many job areas.
A TRANSFERABLE
TEACHING FOR
MANY AREAS
This software is similar to Photoshop with the same layer architecture but much more affordable. The lifetime version comes for 80 $.
3 CREATING PRINT PRODUCTS
THINKING
OUT OF
THE BOX
Participants learn how to create professional print products as A6 cards, promo cards and A3 posters
GROWING
OVER
THEMSELVES
The print products are created primarily for tourists and for promotion of the own micro brand.
4 FEEDBACK AND SYNERGY EFFECTS
TRACING
TALENTS IN A
GROUP SETTING
In the chosen group setting learners get constantly feedback and tips how to improve.
FEEDBACK AND
SYNERGY
EFFECTS
While creating print products participants come up with new ideas and formats. They are encouraged to think out of the box.
5 PRESENTING PRINT PRODUCTS
IN A
BRANDS PARK
SETTING
Created designs are presented regularly in the virtual micro brands park online for discussion and improvements.
EACH BRAND
HAS AN OWN
SHOW CASE
Each participant gets a space to present his own micro brand with logo, colors, backstory, slogan in a presentation stage inside the park area.
6 SALE - INDOOR / OUTDOOR
INDOOR
IN SHOPS OR
IN SHOPPING CENTRES
Dependant of the nation the park will be realized in, sale can start as a non-profit social enterprise to follow existing laws. Copyright rules are part of the teachings and the brand owners own the copyright automaticly for their created work. Inside shopping centers or in shops is an easy way to start with sale.
OUTDOOR
ON MARKETS OR
IN THE STREET
Weekend markets or seasonal events outside are often a good place to start with presenting and selling. Applications are easy to obtain.
7 RESOURCES
RESOURCES
IDEAS BECOME A BRAND
BRANDS SHAPE A SOCIETY
ABOUT MICRO BRANDS
STEPS TO A BRAND
BRANDS IN BRIEF
Your brand idea is the centre.
Brands can radiate something: Brand values,
a lifestyle, an attitude, a tone of voice.
Brands can create a culture, can be
messengers of solutions to challenges.
Brands communicate a brand story.
BRANDS TEACHING
STEP 1A: AN IDEA
IS THE START OF A BRAND
What is your idea for a brand?What is missing on planet earth?
What could be a solution to a challenge?
BRANDS TEACHING
STEP 1B: EACH SOCIETY
NEEDS NEW IDEAS
This is now your big chance.Your idea or big dream could
shape and change something.
STEP 2: WHO IS
YOUR AUDIENCE?
Who is your typical customer?Visitors of a city, tourists?
Travelling business people?
STEP 3:
YOUR BRAND SLOGAN
Create a catchy slogan others will remember.
Create a slogan as an answer to needs of people.
Start with a question and present your brand as solution.
STEP 4:
YOUR BRAND VALUES
Values can be a game changer
People might choose you because of the
values you radiate, live and promote.
STEP 5: YOUR USP
WHY OTHERS SHOULD CHOOSE YOUR BRAND
USP comes from 'Unique Sales Proposition'.
What is so special about your brand that people should buy it?
Why are you better than your competitors?
STEP 6: WHAT IS
YOUR MISSION?
Why have you started the brand?
Write here in detail what exactly you are doing.
Maybe: I bring inspiration and motivation
to every visitor or customer with ...
STEP 7: WHAT IS
YOUR BRAND VOICE?
Words create the atmosphere
around your brand. Your tone of voice
should radiate keywords your brand is built on.
STEP 8: CREATE A
BRAND STORY
Storytelling means you describe
in a short story your brand journey
with ups and downs for customers.
STEP 9: PICK YOUR
BRAND NAME
Use names that communicate more than a name.
Maybe word combinations like Facebook.
All memorable and easy to remember.
STEP 10: CREATE YOUR
BRAND LOGO
A logo is the face of a brand
Make it easy and distictive
Choose the right font type and color
It should radiate your brand idea
STEP 11: DEFINE YOUR
BRAND LOOK
Text font, imagery, graphics, colours.
Use out of the box solutions as 3D effects
or images of other disciplines as space photos.